Italy · NACE J5911
Film and TV production market size in Italy
The film and tv production market in Italy was worth €3.8bn[2] in 2024, measured by the net turnover of businesses in the industry (€3,819.69 million).
Official figure Eurostat · reported · high confidence
Official industry: Motion picture, video and television programme production activities (NACE J5911).
What this figure measures
The net turnover of businesses whose main activity is this industry, from official business statistics. It's the industry's sales, including exports and excluding VAT. It isn't the same as what customers in Italy spend on these products, which would also include imports.
Turnover, 2021 to 2024
| Year | Net turnover | Status |
|---|---|---|
| 2021 | €3,217.04 million[2] | Reported |
| 2022 | €3,885.11 million[2] | Reported |
| 2023 | €4,324.07 million[2] | Reported |
| 2024 | €3,819.69 million[2] | Reported |
Latest signal: 2025
Turnover in the wider industry, Motion picture, video and television programme production, sound recording and music publishing activities (NACE J59), changed by +10.2%[3] in 2025 compared with 2024. This is the wider industry, not film and tv production alone.
Key figures, 2024
| Value added at factor cost | €2,059.02 million[2] |
| Enterprises | 5,962[2] |
| Persons employed | 20,338[2] |
Compared with other countries, 2024
| Country | € million |
|---|---|
| United Kingdom | 26,491[4][1] * |
| Germany | 7,319[2] |
| France | 8,728[2] |
| Spain | 5,826[2] |
| Italy | 3,820[2] |
* United Kingdom: GBP converted at the 2024 annual average rate, 1 EUR = 0.84662 GBP. Derived from the official GBP figure.
Common questions
What is the market size of the film and tv production industry in Italy?
€3.8bn in 2024[2], measured by the net turnover of businesses in the industry, according to the Eurostat.
Has the film and tv production market in Italy grown?
Turnover changed by +18.7%[2] between 2021 and 2024 (not adjusted for inflation). The latest official signal is +10.2%[3] in 2025 for the wider industry.
How many businesses are in the film and tv production industry in Italy?
5,962 enterprises in 2024[2].
How does Italy compare with other European countries?
Italy is the fifth largest of the 5 countries we cover for this industry in 2024, behind United Kingdom, France, Germany and Spain. See the comparison table above.
Where do these figures come from?
From official business statistics published by the Eurostat. We don't estimate or model anything: every number is either published by official statisticians or calculated directly from those figures (percentage changes and currency conversion), and each one links to its source.
Notes on these figures
- Eurostat's current business statistics start in 2021; earlier years are on a different basis and aren't shown.
- 2025 growth is for the wider industry (Motion picture, video and television programme production, sound recording and music publishing activities (NACE J59)), not this industry alone. Official 2025 figures for this industry aren't published yet.
- UK figures are ONS 'total turnover'; other countries show Eurostat 'net turnover'. The measures are close but not identical, so compare with care.
Sources
- Eurostat, Euro/ECU exchange rates - annual data (dataset
ert_bil_eur_a). Retrieved 24 September 2026; source updated 2026-07-08. Source link. Eurostat reuse policy (Commission Decision 2011/833/EU), attribution required - Eurostat, Enterprises by detailed NACE Rev. 2 activity and special aggregates (dataset
sbs_ovw_act). Retrieved 24 September 2026; source updated 2026-09-15. Source link. Eurostat reuse policy (Commission Decision 2011/833/EU), attribution required - Eurostat, Turnover in services - annual data (dataset
sts_setu_a). Retrieved 24 September 2026; source updated 2026-09-24. Source link. Eurostat reuse policy (Commission Decision 2011/833/EU), attribution required - ONS, Annual Business Survey: UK non-financial business economy, sections A to S (dataset
abssectionsas). Retrieved 24 September 2026; source updated 2026-05-26. Source link. Open Government Licence v3.0, attribution required
Last verified 24 September 2026. Hover over any [n] to see the exact cell a number comes from.